AROC National Convention | Ogden, Utah 2026

Targeted Access to a Passionate Automotive Audience 

AROC spans 48 chapters across all 50 states, with members devoted to vintage, classic, and modern Alfa Romeos. You won't find a more concentrated, brand-loyal automotive audience anywhere else.
 

Dedicated Vendor & Sponsor Presence 

Vendor and sponsor displays are a core part of every AROC convention, not an afterthought. Your brand gets a dedicated marketplace presence in front of attendees throughout the entire event.
 

Five Days of Exposure 

This isn't a one-day show. Wednesday through Sunday, your brand is front and center across driving tours, car shows, time trials, seminars, and evening social events with repeated touchpoints with the same engaged audience.
 

An Affluent, Ready-to-Buy Demographic 

Alfa Romeo ownership correlates with high disposable income and strong brand loyalty. Whether you sell parts, specialty services, insurance, accessories, or luxury lifestyle products, this audience buys.
 

A Setting That Draws a Crowd 

The 2026 convention is themed around Utah's dramatic mountain landscape, "le montagne chiamano" (the mountains are calling). The location will drive strong attendance, including multi-day pre-convention driving tours through the region and Utah has a strong car culture.
 

Social Media Promotion 

Starting Now Commit as a sponsor and we begin promoting your brand immediately across our social channels, giving you visibility from day one, not just convention week.
 

Community Goodwill & Long-Term Brand Recognition 

AROC is a word-of-mouth community. Sponsoring builds lasting goodwill and brand recognition among a loyal audience who talks to each other, recommends products, and comes back year after year.
 

Concorso Public Exposure 

Our Concorso d'Eleganza will be a publicly held event in Huntsville, Utah. We expect hundreds, if not thousands, of spectators to turn out to see these rare and beautiful cars. Your brand will be there when they do.
 

True Partnership 

Your brand and support will be featured throughout the entire event. We want you to shine. We're open to your ideas and will work with you to make sure your sponsorship delivers real results, not just a logo on a banner.
 

Optional Technical Sessions 

Want to go deeper than brand visibility? Share your expertise. We offer sponsors the opportunity to host technical sessions, a powerful way to build credibility and direct engagement with an audience that genuinely wants to learn.